How to choose the best demo platform for your B2B company
The B2B sales industry is going through somewhat of a revolution at the moment, which is excellent news if you’re...
Marketing strategy
4 important marketing strategies for startups
So, you have registered your company, purchased a domain, built a website and created social media accounts. Now that the...
What’s customer persona and why it is important
For a business new starter, “how to generate more leads” is a question that must be answered. While, if you...
5 Marketing strategies for the post-pandemic world
Whoever you are, the pandemic has exposed shortcomings in the way you do business, forcing you to navigate new circumstances...
What to look for when hiring a digital marketing agency
As 2020 comes to an end, most businesses across various industries have realised that digital marketing is not optional anymore....
The state of creative operations in 2020
2020 has been a challenging year for almost all industries, not the least marketing and advertising. Creatives and marketers have...
How PR and branding can improve brands
PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business...
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In...
What is outdoor advertising and how can you utilise it?
With so many businesses launching on a daily basis, whose first port of call is the advanced targeting platforms of...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It”...
How to create SMART marketing objectives (and get results…)
Some marketers have become kings of generic marketing goal-setting. Hiding behind buzzwords has replaced planning and actionable steps, leading to...
What is market segmentation?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It...
What is a minimum viable product (MVP)?
With the growing pace of transformation in the business environment - which is reflected in the constant and rapid development...
What is the marketing mix?
Marketing mix refers to the concept of taking into consideration all the relevant and essential factors that are to contribute...
What is product marketing and what are it’s benefits?
Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy...
How to create a unique selling proposition (USP) for your business
Anton Dominique, COO/CFO of the London School of Marketing draws upon ten years of experience within the marketing industry to...
What is growth hacking and how does it work?
I first read the word “growth hacking” in an email sent by a coworker in which he told me that...
The art of positioning your product, service or company
How many times have you heard a pitch from a start-up which goes along the lines of ‘our product is...
How to sell your products to supermarkets and retailers
There was a time when supermarkets and retail giants were uninterested in small businesses because they could not supply on...
